AI exposure by occupation, O*NET 27-3031.00
Will AI replace Public Relations Specialists?
Public Relations Specialists: AI can already handle 9 of 18 tasks; the work mostly needs a frontier-tier model.
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Every task, scored
The 18 tasks O*NET 30.3 lists for Public Relations Specialists, from most to least exposed. 9 reach 60 or more, the level at which AI already handles a task.
| Task | AI exposure | Evidence | Model tier |
|---|---|---|---|
| Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences. | Observed | Frontier | |
| Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services. | Observed | Frontier | |
| Coach client representatives in effective communication with the public or with employees. | Observed | Frontier | |
| Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues. | Observed | Efficient | |
| Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. | Estimated | Standard | |
| Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill. | Estimated | Frontier | |
| Prepare or deliver speeches to further public relations objectives. | Estimated | Standard | |
| Purchase advertising space or time as required to promote client's product or agenda. | Estimated | Frontier | |
| Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals. | Estimated | Frontier | |
| Respond to requests for information from the media or designate an appropriate spokesperson or information source. | Estimated | Standard | |
| Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. | Estimated | Frontier | |
| Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management. | Estimated | Standard | |
| Coordinate public responses to environmental management incidents or conflicts. | Estimated | Frontier | |
| Confer with production or support personnel to produce or coordinate production of advertisements or promotions. | Estimated | Standard | |
| Develop marketing campaigns for environmental technologies or services. | Estimated | Frontier | |
| Post and update content on the company's Web site and social media outlets. | Observed | Efficient | |
| Write press releases or other media communications to promote clients. | Observed | Efficient | |
| Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. | Estimated | Efficient |
Observed: scored from AI use recorded in the Anthropic Economic Index (June 2026 release), 6 of 18 tasks. Estimated: scored from the task's O*NET 30.3 work activity, 12 of 18. Importance is O*NET's 1 to 5 rating of how central the task is. Model tier is the lowest tier that can do the task under the published rubric; "No tier" marks hands-on work.
The model tier this role needs
A frontier-tier model or lower covers 100% of the role's importance-weighted task work. 100% of the work is something AI can address at some tier.
Efficient, standard and frontier tiers come from the JobRoute model tier reference. The recommended tier is the lowest one that covers 80% of the work AI can address. How the method works.
Wages, employment and outlook
- US employment
- 283,380
- Median annual wage
- $74,750
- Middle half of earners
- $56,260 to $100,370
- Projected change, 2024 to 2034
- +4.8%
Employment and wages: BLS Occupational Employment and Wage Statistics, May 2025, national. Projection: BLS Employment Projections 2024 to 2034.
Adjacent roles
The occupations that reuse the most of this role's skills, with the usual time to move. These are the first places to look when you plan to redeploy or retrain people in this role.
- Public Relations Managers 78% skill overlap, about 8 months to move Exposure49
- Labor Relations Specialists 58% skill overlap, about 15 months to move Exposure48
- Market Research Analysts and Marketing Specialists 57% skill overlap, about 15 months to move Exposure67
- Project Management Specialists 56% skill overlap, about 16 months to move Exposure57
- Advertising and Promotions Managers 56% skill overlap, about 16 months to move Exposure45
Skill overlap and transition time from the JobRoute role adjacency graph on O*NET 30.3 skills.
Questions about Public Relations Specialists and AI
Will AI replace Public Relations Specialists?
AI already handles 9 of the 18 tasks O*NET lists for this occupation, at a task exposure of 60 or more, and the role's importance-weighted exposure is 61 out of 100. JobRoute scores tasks, not whole jobs, so the score shows how much of the work changes rather than whether the job disappears. BLS projects employment to change by +4.8% from 2024 to 2034.
What is the AI exposure of Public Relations Specialists?
61 out of 100 on JobRoute's task exposure measure, the importance-weighted average of the role's O*NET task scores. Higher means more of the work is AI-doable today. 6 of the 18 task scores are observed in the Anthropic Economic Index (June 2026 release), and the other 12 are estimated from each task's O*NET work activity.
Which Public Relations Specialists tasks can AI already do?
The tasks with the highest exposure are: Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences; Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services; Coach client representatives in effective communication with the public or with employees. They are three of the 9 tasks that reach 60 or more.
What AI model tier does this role need?
A frontier-tier model or lower covers 100% of the role's importance-weighted task work. JobRoute assigns each task the lowest tier that can do it under a published rubric and recommends the lowest tier that covers 80% of the work AI can address.
How many people work as Public Relations Specialists, and what do they earn?
283,380 people in the United States, with a median annual wage of $74,750 (BLS Occupational Employment and Wage Statistics, May 2025). BLS Employment Projections expect a change of +4.8% from 2024 to 2034.
How to cite
Data version 2026-11-02, JobRoute method v1.0.0. Download all occupations or this occupation as JSON. Methodology.
JobRoute (2026). AI exposure: Public Relations Specialists. Data version 2026-11-02, method v1.0.0. Built on O*NET 30.3, BLS OEWS May 2025 and the Anthropic Economic Index (June 2026). CC BY 4.0. https://www.jobroute.ai/jobs/public-relations-specialists
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