AI exposure by occupation, O*NET 11-2011.00

Will AI replace Advertising and Promotions Managers?

Advertising and Promotions Managers: AI can already handle 5 of 30 tasks; the work mostly needs a frontier-tier model.

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Every task, scored

The 30 tasks O*NET 30.3 lists for Advertising and Promotions Managers, from most to least exposed. 5 reach 60 or more, the level at which AI already handles a task.

Task AI exposure Evidence Model tier Importance
Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services. 98 Observed Frontier 3.0
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. 94 Observed Standard 4.1
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. 74 Observed Frontier 3.6
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms. 65 Estimated Frontier 3.5
Devise or evaluate methods and procedures for collecting data, such as surveys, opinion polls, and questionnaires. 65 Estimated Efficient 3.0
Coordinate with the media to disseminate advertising. 50 Estimated Standard 3.9
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. 50 Estimated Frontier 3.8
Plan and execute advertising policies and strategies for organizations. 50 Estimated Frontier 3.8
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts. 50 Estimated Frontier 3.7
Prepare budgets and submit estimates for program costs as part of campaign plan development. 50 Estimated Frontier 3.7
Train and direct workers engaged in developing and producing advertisements. 50 Estimated Standard 3.6
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers. 50 Estimated Standard 3.5
Direct and coordinate product research and development. 50 Estimated Frontier 3.4
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning. 50 Estimated Standard 3.3
Coordinate with marketing team members, graphic artists, and other workers to develop and implement marketing programs. 50 Estimated Standard 3.0
Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations. 50 Estimated Frontier 3.0
Conduct research on consumer opinions and buying habits, and identify target audiences for products, services, or technologies. 40 Observed Efficient 3.0
Prepare and negotiate advertising and sales contracts. 35 Estimated Efficient 3.8
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. 35 Estimated Efficient 3.8
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. 30 Estimated Efficient 3.9
Manage sales team, including setting goals, providing incentives, and evaluating employee performance. 30 Estimated Efficient 3.9
Contact organizations to explain services and facilities offered. 30 Estimated Standard 3.6
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers. 30 Estimated Standard 3.5
Represent company at trade association meetings to promote products. 30 Estimated Efficient 3.4
Analyze marketing or sales trends to forecast future conditions. 30 Estimated Efficient 3.0
Analyze the effectiveness of marketing tactics or channels. 30 Estimated Efficient 3.0
Attend or participate in conferences, community events, and promotional events related to products or technologies. 30 Estimated Efficient 3.0
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. 20 Estimated Efficient 4.1
Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas. 20 Estimated Efficient 3.0
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals. 15 Estimated No tier 3.6

Observed: scored from AI use recorded in the Anthropic Economic Index (June 2026 release), 4 of 30 tasks. Estimated: scored from the task's O*NET 30.3 work activity, 26 of 30. Importance is O*NET's 1 to 5 rating of how central the task is. Model tier is the lowest tier that can do the task under the published rubric; "No tier" marks hands-on work.

The model tier this role needs

A frontier-tier model or lower covers 97% of the role's importance-weighted task work. 97% of the work is something AI can address at some tier, and 4% is hands-on.

Efficient, standard and frontier tiers come from the JobRoute model tier reference. The recommended tier is the lowest one that covers 80% of the work AI can address. How the method works.

Wages, employment and outlook

US employment
21,470
Median annual wage
$133,660
Middle half of earners
$91,370 to $201,050
Projected change, 2024 to 2034
-2.2%

Employment and wages: BLS Occupational Employment and Wage Statistics, May 2025, national. Projection: BLS Employment Projections 2024 to 2034.

Adjacent roles

The occupations that reuse the most of this role's skills, with the usual time to move. These are the first places to look when you plan to redeploy or retrain people in this role.

Skill overlap and transition time from the JobRoute role adjacency graph on O*NET 30.3 skills.

Questions about Advertising and Promotions Managers and AI

Will AI replace Advertising and Promotions Managers?

AI already handles 5 of the 30 tasks O*NET lists for this occupation, at a task exposure of 60 or more, and the role's importance-weighted exposure is 45 out of 100. JobRoute scores tasks, not whole jobs, so the score shows how much of the work changes rather than whether the job disappears. BLS projects employment to change by -2.2% from 2024 to 2034.

What is the AI exposure of Advertising and Promotions Managers?

45 out of 100 on JobRoute's task exposure measure, the importance-weighted average of the role's O*NET task scores. Higher means more of the work is AI-doable today. 4 of the 30 task scores are observed in the Anthropic Economic Index (June 2026 release), and the other 26 are estimated from each task's O*NET work activity.

Which Advertising and Promotions Managers tasks can AI already do?

The tasks with the highest exposure are: Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services; Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies; Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns. They are three of the 5 tasks that reach 60 or more.

What AI model tier does this role need?

A frontier-tier model or lower covers 97% of the role's importance-weighted task work. JobRoute assigns each task the lowest tier that can do it under a published rubric and recommends the lowest tier that covers 80% of the work AI can address.

How many people work as Advertising and Promotions Managers, and what do they earn?

21,470 people in the United States, with a median annual wage of $133,660 (BLS Occupational Employment and Wage Statistics, May 2025). BLS Employment Projections expect a change of -2.2% from 2024 to 2034.

How to cite

Data version 2026-11-02, JobRoute method v1.0.0. Download all occupations or this occupation as JSON. Methodology.

JobRoute (2026). AI exposure: Advertising and Promotions Managers. Data version 2026-11-02, method v1.0.0. Built on O*NET 30.3, BLS OEWS May 2025 and the Anthropic Economic Index (June 2026). CC BY 4.0. https://www.jobroute.ai/jobs/advertising-and-promotions-managers

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