AI exposure by occupation, O*NET 11-2032.00
Will AI replace Public Relations Managers?
Public Relations Managers: AI can already handle 6 of 20 tasks; the work mostly needs a standard-tier model.
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Every task, scored
The 20 tasks O*NET 30.3 lists for Public Relations Managers, from most to least exposed. 6 reach 60 or more, the level at which AI already handles a task.
| Task | AI exposure | Evidence | Model tier |
|---|---|---|---|
| Design and edit promotional publications, such as brochures. | Observed | Frontier | |
| Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan. | Observed | Frontier | |
| Draft speeches for company executives and arrange interviews and other forms of contact for them. | Estimated | Standard | |
| Develop and maintain the company's corporate image and identity, which includes the use of logos and signage. | Observed | Standard | |
| Assign, supervise, and review the activities of public relations staff. | Estimated | Standard | |
| Evaluate advertising and promotion programs for compatibility with public relations efforts. | Estimated | Standard | |
| Confer with labor relations managers to develop internal communications that keep employees informed of company activities. | Estimated | Standard | |
| Develop, implement, or maintain crisis communication plans. | Estimated | Frontier | |
| Direct activities of external agencies, establishments, or departments that develop and implement communication strategies and information programs. | Estimated | Frontier | |
| Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities. | Estimated | Standard | |
| Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages. | Estimated | Standard | |
| Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices. | Estimated | Efficient | |
| Formulate policies and procedures related to public information programs, working with public relations executives. | Estimated | Standard | |
| Manage communications budgets. | Estimated | Standard | |
| Manage in-house communication courses. | Estimated | Standard | |
| Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly. | Estimated | Standard | |
| Observe and report on social, economic, and political trends that might affect employers. | Estimated | Standard | |
| Produce films and other video products, regulate their distribution, and operate film library. | Estimated | Standard | |
| Respond to requests for information about employers' activities or status. | Estimated | Efficient | |
| Maintain company archives. | Estimated | Efficient |
Observed: scored from AI use recorded in the Anthropic Economic Index (June 2026 release), 3 of 20 tasks. Estimated: scored from the task's O*NET 30.3 work activity, 17 of 20. Importance is O*NET's 1 to 5 rating of how central the task is. Model tier is the lowest tier that can do the task under the published rubric; "No tier" marks hands-on work.
The model tier this role needs
A standard-tier model or lower covers 80% of the role's importance-weighted task work. 100% of the work is something AI can address at some tier.
Efficient, standard and frontier tiers come from the JobRoute model tier reference. The recommended tier is the lowest one that covers 80% of the work AI can address. How the method works.
Wages, employment and outlook
- US employment
- 74,850
- Median annual wage
- $146,910
- Middle half of earners
- $106,580 to $204,520
- Projected change, 2024 to 2034
- +5.0%
Employment and wages: BLS Occupational Employment and Wage Statistics, May 2025, national. Projection: BLS Employment Projections 2024 to 2034.
Adjacent roles
The occupations that reuse the most of this role's skills, with the usual time to move. These are the first places to look when you plan to redeploy or retrain people in this role.
- Public Relations Specialists 78% skill overlap, about 8 months to move Exposure61
- Marketing Managers 67% skill overlap, about 12 months to move Exposure59
- Advertising and Promotions Managers 65% skill overlap, about 13 months to move Exposure45
- Fundraising Managers 63% skill overlap, about 13 months to move Exposure61
- Human Resources Managers 61% skill overlap, about 14 months to move Exposure43
Skill overlap and transition time from the JobRoute role adjacency graph on O*NET 30.3 skills.
Questions about Public Relations Managers and AI
Will AI replace Public Relations Managers?
AI already handles 6 of the 20 tasks O*NET lists for this occupation, at a task exposure of 60 or more, and the role's importance-weighted exposure is 49 out of 100. JobRoute scores tasks, not whole jobs, so the score shows how much of the work changes rather than whether the job disappears. BLS projects employment to change by +5.0% from 2024 to 2034.
What is the AI exposure of Public Relations Managers?
49 out of 100 on JobRoute's task exposure measure, the importance-weighted average of the role's O*NET task scores. Higher means more of the work is AI-doable today. 3 of the 20 task scores are observed in the Anthropic Economic Index (June 2026 release), and the other 17 are estimated from each task's O*NET work activity.
Which Public Relations Managers tasks can AI already do?
The tasks with the highest exposure are: Design and edit promotional publications, such as brochures; Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan; Draft speeches for company executives and arrange interviews and other forms of contact for them. They are three of the 6 tasks that reach 60 or more.
What AI model tier does this role need?
A standard-tier model or lower covers 80% of the role's importance-weighted task work. JobRoute assigns each task the lowest tier that can do it under a published rubric and recommends the lowest tier that covers 80% of the work AI can address.
How many people work as Public Relations Managers, and what do they earn?
74,850 people in the United States, with a median annual wage of $146,910 (BLS Occupational Employment and Wage Statistics, May 2025). BLS Employment Projections expect a change of +5.0% from 2024 to 2034.
How to cite
Data version 2026-11-02, JobRoute method v1.0.0. Download all occupations or this occupation as JSON. Methodology.
JobRoute (2026). AI exposure: Public Relations Managers. Data version 2026-11-02, method v1.0.0. Built on O*NET 30.3, BLS OEWS May 2025 and the Anthropic Economic Index (June 2026). CC BY 4.0. https://www.jobroute.ai/jobs/public-relations-managers
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