{"v":"2026-11-02","dataVersion":"ONET-30.3+BLS-MAY25","code":"11-2032.00","slug":"public-relations-managers","title":"Public Relations Managers","alt":["Community Director","Communications Director","Publicity Director","Development Director","Information Director","Communications Manager","Publicity Manager","Public Relations Director","Campaign Manager","Relationship Manager","Social Media Manager","Customer Service Manager"],"employment":74850,"wage":{"median":146910,"p25":106580,"p75":204520},"growthPct":5,"exposure":48.8,"taskCount":20,"highCount":6,"midCount":5,"lowCount":9,"aeiObserved":3,"fit":{"mix":{"none":0,"efficient":15,"standard":65,"frontier":20},"counts":{"none":0,"efficient":3,"standard":13,"frontier":4},"recommended":"standard","coveragePct":80,"addressablePct":100},"tasks":[{"t":"Assign, supervise, and review the activities of public relations staff.","imp":3,"exp":65,"src":"heuristic","tier":"standard","gwa":"Judging the Qualities of Objects, Services, or 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managers and employees, or different branch offices.","imp":3,"exp":30,"src":"heuristic","tier":"efficient","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Formulate policies and procedures related to public information programs, working with public relations executives.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Developing Objectives and Strategies"},{"t":"Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.","imp":3,"exp":89.22,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.3403,"aug":0.6597},{"t":"Maintain company archives.","imp":3,"exp":20,"src":"heuristic","tier":"efficient","gwa":"Documenting/Recording Information"},{"t":"Manage communications budgets.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Manage in-house communication courses.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Observe and report on social, economic, and political trends that might affect employers.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Monitoring Processes, Materials, or Surroundings","auto":0.9608,"aug":0.0392},{"t":"Produce films and other video products, regulate their distribution, and operate film library.","imp":3,"exp":30,"src":"heuristic","tier":"standard","gwa":"Thinking Creatively"},{"t":"Respond to requests for information about employers' activities or status.","imp":3,"exp":30,"src":"heuristic","tier":"efficient","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.","imp":3,"exp":50,"src":"heuristic","tier":"standard","gwa":"Communicating with People Outside the Organization"}],"adjacent":[{"code":"27-3031.00","slug":"public-relations-specialists","title":"Public Relations Specialists","overlap":0.78,"months":8,"exposure":60.5,"strong":true},{"code":"11-2021.00","slug":"marketing-manager","title":"Marketing Managers","overlap":0.67,"months":12,"exposure":59.2,"strong":true},{"code":"11-2011.00","slug":"advertising-and-promotions-managers","title":"Advertising and Promotions Managers","overlap":0.65,"months":13,"exposure":45,"strong":true},{"code":"11-2033.00","slug":"fundraising-managers","title":"Fundraising Managers","overlap":0.63,"months":13,"exposure":61.2,"strong":false},{"code":"11-3121.00","slug":"human-resources-managers","title":"Human Resources Managers","overlap":0.61,"months":14,"exposure":43.2,"strong":false}]}