AI exposure by occupation, O*NET 15-1255.00

Will AI replace Web and Digital Interface Designers?

Web and Digital Interface Designers: AI can already handle 16 of 30 tasks; the work mostly needs a frontier-tier model.

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Every task, scored

The 30 tasks O*NET 30.3 lists for Web and Digital Interface Designers, from most to least exposed. 16 reach 60 or more, the level at which AI already handles a task.

Task AI exposure Evidence Model tier Importance
Develop new visual design concepts and modify concepts based on stakeholder feedback. 97 Observed Standard 3.0
Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction. 97 Observed Frontier 3.0
Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects. 97 Observed Efficient 3.0
Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline. 89 Observed Frontier 3.0
Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards. 74 Observed Frontier 3.0
Develop and document style guidelines for Web site content. 65 Observed Frontier 3.0
Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites. 60 Estimated Standard 3.0
Create searchable indices for Web page content. 60 Estimated Frontier 3.0
Create Web models or prototypes that include physical, interface, logical, or data models. 60 Estimated Frontier 3.0
Document technical factors such as server load, bandwidth, database performance, and browser and device types. 60 Estimated Efficient 3.0
Perform or direct Web site updates. 60 Estimated Standard 3.0
Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware. 60 Estimated Frontier 3.0
Register Web sites with search engines to increase Web site traffic. 60 Estimated Standard 3.0
Research, document, rate, or select alternatives for Web architecture or technologies. 60 Estimated Efficient 3.0
Respond to user email inquiries, or set up automated systems to send responses. 60 Estimated Standard 3.0
Write supporting code for Web applications or Web sites. 60 Estimated Frontier 3.0
Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites. 50 Estimated Standard 3.0
Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects. 50 Estimated Frontier 3.0
Conduct user research to determine design requirements and analyze user feedback to improve design quality. 50 Estimated Efficient 3.0
Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions. 50 Estimated Standard 3.0
Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media. 50 Estimated Frontier 3.0
Develop or implement procedures for ongoing Web site revision. 50 Estimated Frontier 3.0
Develop system interaction or sequence diagrams. 50 Estimated Frontier 3.0
Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types. 50 Estimated Frontier 3.0
Perform Web site tests according to planned schedules, or after any Web site or product revision. 50 Estimated Standard 3.0
Select programming languages, design tools, or applications. 50 Estimated Frontier 3.0
Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports. 50 Estimated Efficient 3.0
Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy. 40 Observed Standard 3.0
Identify or maintain links to and from other Web sites and check links to ensure proper functioning. 20 Estimated Standard 3.0
Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups. 20 Estimated Efficient 3.0

Observed: scored from AI use recorded in the Anthropic Economic Index (June 2026 release), 7 of 30 tasks. Estimated: scored from the task's O*NET 30.3 work activity, 23 of 30. Importance is O*NET's 1 to 5 rating of how central the task is. Model tier is the lowest tier that can do the task under the published rubric; "No tier" marks hands-on work.

The model tier this role needs

A frontier-tier model or lower covers 100% of the role's importance-weighted task work. 100% of the work is something AI can address at some tier.

Efficient, standard and frontier tiers come from the JobRoute model tier reference. The recommended tier is the lowest one that covers 80% of the work AI can address. How the method works.

Wages, employment and outlook

US employment
113,330
Median annual wage
$104,000
Middle half of earners
$73,290 to $158,820
Projected change, 2024 to 2034
+7.0%

Employment and wages: BLS Occupational Employment and Wage Statistics, May 2025, national. Projection: BLS Employment Projections 2024 to 2034. BLS publishes these figures by SOC code, so O*NET occupations that share a SOC code show the same figures.

Adjacent roles

The occupations that reuse the most of this role's skills, with the usual time to move. These are the first places to look when you plan to redeploy or retrain people in this role.

Skill overlap and transition time from the JobRoute role adjacency graph on O*NET 30.3 skills.

Questions about Web and Digital Interface Designers and AI

Will AI replace Web and Digital Interface Designers?

AI already handles 16 of the 30 tasks O*NET lists for this occupation, at a task exposure of 60 or more, and the role's importance-weighted exposure is 58 out of 100. JobRoute scores tasks, not whole jobs, so the score shows how much of the work changes rather than whether the job disappears. BLS projects employment to change by +7.0% from 2024 to 2034.

What is the AI exposure of Web and Digital Interface Designers?

58 out of 100 on JobRoute's task exposure measure, the importance-weighted average of the role's O*NET task scores. Higher means more of the work is AI-doable today. 7 of the 30 task scores are observed in the Anthropic Economic Index (June 2026 release), and the other 23 are estimated from each task's O*NET work activity.

Which Web and Digital Interface Designers tasks can AI already do?

The tasks with the highest exposure are: Develop new visual design concepts and modify concepts based on stakeholder feedback; Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction; Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects. They are three of the 16 tasks that reach 60 or more.

What AI model tier does this role need?

A frontier-tier model or lower covers 100% of the role's importance-weighted task work. JobRoute assigns each task the lowest tier that can do it under a published rubric and recommends the lowest tier that covers 80% of the work AI can address.

How many people work as Web and Digital Interface Designers, and what do they earn?

113,330 people in the United States, with a median annual wage of $104,000 (BLS Occupational Employment and Wage Statistics, May 2025). BLS Employment Projections expect a change of +7.0% from 2024 to 2034.

How to cite

Data version 2026-11-02, JobRoute method v1.0.0. Download all occupations or this occupation as JSON. Methodology.

JobRoute (2026). AI exposure: Web and Digital Interface Designers. Data version 2026-11-02, method v1.0.0. Built on O*NET 30.3, BLS OEWS May 2025 and the Anthropic Economic Index (June 2026). CC BY 4.0. https://www.jobroute.ai/jobs/web-and-digital-interface-designers

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