{"v":"2026-11-02","dataVersion":"ONET-30.3+BLS-MAY25","code":"27-2012.03","slug":"media-programming-directors","title":"Media Programming Directors","alt":["Media Director","Program Director","Broadcast Director","Programming Director","News Director","Sports Director","Newscast Director","Production Director","Entertainment Director","Paid Media Director","Station Manager","Media Coordinator"],"employment":143120,"wage":{"median":90360,"p25":62670,"p75":134800},"growthPct":4.9,"exposure":59.2,"taskCount":23,"highCount":14,"midCount":5,"lowCount":4,"aeiObserved":2,"fit":{"mix":{"none":0,"efficient":21.9,"standard":21.6,"frontier":56.5},"counts":{"none":0,"efficient":5,"standard":5,"frontier":13},"recommended":"frontier","coveragePct":100,"addressablePct":100},"tasks":[{"t":"Operate and maintain on-air and production audio equipment.","imp":4.42,"exp":20,"src":"heuristic","tier":"efficient","gwa":"Controlling Machines and Processes"},{"t":"Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.","imp":4.18,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Documenting/Recording Information"},{"t":"Read news, read or record public service and promotional announcements, or perform other on-air duties.","imp":4.15,"exp":75,"src":"heuristic","tier":"standard","gwa":"Communicating with People Outside the Organization"},{"t":"Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.","imp":4.04,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.","imp":4.03,"exp":65,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Prepare copy and edit tape so that material is ready for broadcasting.","imp":4.02,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Making Decisions and Solving Problems"},{"t":"Coordinate activities between departments, such as news and programming.","imp":3.97,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Perform personnel duties, such as hiring staff and evaluating work performance.","imp":3.89,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Staffing Organizational Units"},{"t":"Establish work schedules and assign work to staff members.","imp":3.88,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Develop promotions for current programs and specials.","imp":3.81,"exp":64.9,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.428,"aug":0.572},{"t":"Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.","imp":3.75,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively","auto":0.3846,"aug":0.6154},{"t":"Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.","imp":3.7,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Develop ideas for programs and features that a station could produce.","imp":3.65,"exp":40,"src":"aei","tier":"standard","gwa":"Thinking Creatively","auto":0.3268,"aug":0.6732},{"t":"Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.","imp":3.59,"exp":20,"src":"heuristic","tier":"standard","gwa":"Making Decisions and Solving Problems"},{"t":"Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.","imp":3.58,"exp":65,"src":"heuristic","tier":"standard","gwa":"Thinking Creatively","auto":0.2994,"aug":0.7006},{"t":"Conduct interviews for broadcasts.","imp":3.52,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Getting Information"},{"t":"Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.","imp":3.45,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.","imp":3.42,"exp":75,"src":"heuristic","tier":"standard","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Cue announcers, actors, performers, and guests.","imp":3.42,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.","imp":3.34,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.","imp":3.3,"exp":65,"src":"heuristic","tier":"efficient","gwa":"Processing Information"},{"t":"Direct setup of remote facilities and install or cancel programs at remote stations.","imp":3.29,"exp":20,"src":"heuristic","tier":"efficient","gwa":"Controlling Machines and Processes"},{"t":"Participate in the planning and execution of fundraising activities.","imp":2.88,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"}],"adjacent":[{"code":"27-2012.05","slug":"media-technical-directors-managers","title":"Media Technical Directors/Managers","overlap":0.8,"months":7,"exposure":65.6,"strong":true},{"code":"27-2012.00","slug":"producers-and-directors","title":"Producers and Directors","overlap":0.7,"months":11,"exposure":43.8,"strong":true},{"code":"27-1011.00","slug":"art-directors","title":"Art Directors","overlap":0.6,"months":14,"exposure":46,"strong":false},{"code":"27-4012.00","slug":"broadcast-technicians","title":"Broadcast Technicians","overlap":0.6,"months":14,"exposure":48.2,"strong":false},{"code":"11-2011.00","slug":"advertising-and-promotions-managers","title":"Advertising and Promotions Managers","overlap":0.58,"months":15,"exposure":45,"strong":false}]}
