{"v":"2026-11-02","dataVersion":"ONET-30.3+BLS-MAY25","code":"13-1199.06","slug":"online-merchants","title":"Online Merchants","alt":["E-Merchant","E-Commerce Merchant","E-Commerce Retailer","E-Commerce Manager","E-Commerce Associate","E-Commerce Coordinator","E-Commerce Merchandiser","E-Commerce Clerk","E-Commerce Analyst","E-Commerce Assistant","Web Merchant","Internet Merchant"],"employment":1087090,"wage":{"median":83050,"p25":62640,"p75":114010},"growthPct":3,"exposure":71.4,"taskCount":34,"highCount":29,"midCount":0,"lowCount":5,"aeiObserved":10,"fit":{"mix":{"none":0,"efficient":24.3,"standard":28.3,"frontier":47.4},"counts":{"none":0,"efficient":8,"standard":10,"frontier":16},"recommended":"frontier","coveragePct":100,"addressablePct":100},"tasks":[{"t":"Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.","imp":4.55,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing Administrative Activities"},{"t":"Create, manage, or automate orders or invoices, using order management or invoicing software.","imp":4.46,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Monitoring and Controlling Resources"},{"t":"Receive and process payments from customers, using electronic transaction services.","imp":4.46,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Monitoring and Controlling Resources"},{"t":"Deliver e-mail confirmation of completed transactions and shipment.","imp":4.42,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing Administrative Activities"},{"t":"Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.","imp":4.38,"exp":40,"src":"aei","tier":"efficient","gwa":"Performing for or Working Directly with the Public","auto":0.5469,"aug":0.4531},{"t":"Design customer interface of online storefront, using web programming or e-commerce software.","imp":4.37,"exp":40,"src":"aei","tier":"standard","gwa":"Thinking Creatively","auto":0.3764,"aug":0.6236},{"t":"Purchase new or used items from online or physical sources for resale via retail or auction Web site.","imp":4.37,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Monitoring and Controlling Resources"},{"t":"Determine and set product prices.","imp":4.31,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Making Decisions and Solving Problems","auto":0.325,"aug":0.675},{"t":"Calculate purchase subtotals, taxes, and shipping costs for submission to customers.","imp":4.3,"exp":80,"src":"heuristic","tier":"standard","gwa":"Analyzing Data or Information","auto":0.557,"aug":0.443},{"t":"Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.","imp":4.25,"exp":89.22,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.4515,"aug":0.5485},{"t":"Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.","imp":4.2,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively","auto":0.4595,"aug":0.5405},{"t":"Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.","imp":4.19,"exp":90,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively","auto":0.8049,"aug":0.1951},{"t":"Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.","imp":4.17,"exp":40,"src":"aei","tier":"efficient","gwa":"Analyzing Data or Information","auto":0.3616,"aug":0.6384},{"t":"Cancel orders based on customer requests or inventory or delivery problems.","imp":4.13,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing Administrative Activities"},{"t":"Order or purchase merchandise to maintain optimal inventory levels.","imp":4.08,"exp":20,"src":"heuristic","tier":"standard","gwa":"Monitoring and Controlling Resources"},{"t":"Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.","imp":4.08,"exp":95.03,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.4523,"aug":0.5477},{"t":"Select and purchase technical web services, such as web hosting services, online merchant accounts, shopping cart software, payment gateway software, or spyware.","imp":4,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Monitoring and Controlling Resources"},{"t":"Transfer digital media, such as music, video, or software, to customers via the Internet.","imp":3.9,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing Administrative Activities"},{"t":"Determine location for product listings to maximize exposure to online traffic.","imp":3.87,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively","auto":0.3947,"aug":0.6053},{"t":"Create or maintain database of customer accounts.","imp":3.85,"exp":64.9,"src":"aei","tier":"standard","gwa":"Documenting/Recording Information","auto":0.8381,"aug":0.1619},{"t":"Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.","imp":3.85,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Selling or Influencing Others","auto":0.9364,"aug":0.0636},{"t":"Collaborate with search engine shopping specialists to place marketing content in desired online locations.","imp":3.82,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Selling or Influencing Others"},{"t":"Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.","imp":3.81,"exp":75,"src":"heuristic","tier":"standard","gwa":"Identifying Objects, Actions, and Events","auto":0.3854,"aug":0.6146},{"t":"Devise, select, or purchase domain name and web address.","imp":3.78,"exp":64.9,"src":"aei","tier":"standard","gwa":"Thinking Creatively","auto":0.2281,"aug":0.7719},{"t":"Initiate online auctions through auction hosting sites or auction management software.","imp":3.76,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing Administrative Activities"},{"t":"Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.","imp":3.7,"exp":90,"src":"heuristic","tier":"frontier","gwa":"Monitoring and Controlling Resources"},{"t":"Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.","imp":3.6,"exp":75,"src":"heuristic","tier":"standard","gwa":"Analyzing Data or Information"},{"t":"Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.","imp":3.59,"exp":88.13,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.3846,"aug":0.6154},{"t":"Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.","imp":3.49,"exp":75,"src":"heuristic","tier":"standard","gwa":"Getting Information","auto":0.8437,"aug":0.1563},{"t":"Implement security practices to preserve assets, minimize liabilities, or ensure customer privacy, using parallel servers, hardware redundancy, fail-safe technology, information encryption, or firewalls.","imp":3.49,"exp":75,"src":"heuristic","tier":"frontier","gwa":"Developing Objectives and Strategies"},{"t":"Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.","imp":3.39,"exp":75,"src":"heuristic","tier":"standard","gwa":"Updating and Using Relevant Knowledge"},{"t":"Integrate online retailing strategy with physical or catalogue retailing operations.","imp":3.36,"exp":40,"src":"aei","tier":"standard","gwa":"Thinking Creatively","auto":0.412,"aug":0.588},{"t":"Disclose merchant information and terms and policies of transactions in online or offline materials.","imp":3.31,"exp":75,"src":"heuristic","tier":"efficient","gwa":"Performing for or Working Directly with the Public"},{"t":"Create or distribute offline promotional material, such as brochures, pamphlets, business cards, stationary, or signage.","imp":3.13,"exp":92.21,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.3382,"aug":0.6618}],"adjacent":[{"code":"27-1026.00","slug":"merchandise-displayers-and-window-trimmers","title":"Merchandise Displayers and Window Trimmers","overlap":0.55,"months":16,"exposure":35.9,"strong":false},{"code":"13-1022.00","slug":"wholesale-and-retail-buyers-except-farm-products","title":"Wholesale and Retail Buyers, Except Farm Products","overlap":0.54,"months":16,"exposure":38.9,"strong":false},{"code":"43-4151.00","slug":"order-clerks","title":"Order Clerks","overlap":0.54,"months":17,"exposure":43.3,"strong":false},{"code":"13-1161.01","slug":"search-marketing-strategists","title":"Search Marketing Strategists","overlap":0.53,"months":17,"exposure":49.9,"strong":false},{"code":"41-2031.00","slug":"retail-salespersons","title":"Retail Salespersons","overlap":0.53,"months":17,"exposure":35.5,"strong":false}]}
