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analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.","imp":4.52,"exp":40,"src":"aei","tier":"standard","gwa":"Analyzing Data or Information","auto":0.6776,"aug":0.3224},{"t":"Manage tracking and reporting of search-related activities and provide analyses to marketing executives.","imp":4.52,"exp":45,"src":"heuristic","tier":"standard","gwa":"Analyzing Data or Information"},{"t":"Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.","imp":4.52,"exp":40,"src":"aei","tier":"standard","gwa":"Thinking Creatively","auto":0.5404,"aug":0.4596},{"t":"Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.","imp":4.27,"exp":40,"src":"aei","tier":"standard","gwa":"Analyzing 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intent.","imp":4.09,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Analyzing Data or Information","auto":0.6198,"aug":0.3802},{"t":"Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.","imp":3.87,"exp":45,"src":"heuristic","tier":"standard","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).","imp":3.86,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively","auto":0.4688,"aug":0.5312},{"t":"Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.","imp":3.83,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively"},{"t":"Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social 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Internet marketing or search marketing campaigns.","imp":3.48,"exp":40,"src":"aei","tier":"efficient","gwa":"Judging the Qualities of Objects, Services, or People","auto":0.5017,"aug":0.4983},{"t":"Identify, evaluate, or procure hardware or software for implementing online marketing campaigns.","imp":3.43,"exp":65,"src":"heuristic","tier":"standard","gwa":"Judging the Qualities of Objects, Services, or People"},{"t":"Implement online customer service processes to ensure positive and consistent user experiences.","imp":3.42,"exp":88.13,"src":"aei","tier":"frontier","gwa":"Communicating with People Outside the Organization","auto":0.6488,"aug":0.3512},{"t":"Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.","imp":3.39,"exp":50,"src":"heuristic","tier":"standard","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Keep abreast of government regulations and 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ensure product catalogs are current, accurate, and organized for best findability against user intent.","imp":3.1,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Execute or manage social media campaigns to inform search marketing tactics.","imp":3.05,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Making Decisions and Solving Problems"},{"t":"Identify and develop commercial or technical specifications, such as usability, pricing, checkout, or data security, to promote transactional internet-enabled commerce functionality.","imp":3,"exp":64.9,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.4059,"aug":0.5941},{"t":"Conduct financial modeling for online marketing programs or Web site revenue forecasting.","imp":3,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Thinking Creatively"},{"t":"Define product requirements, based on market research analysis, in collaboration with user interface design and engineering staff.","imp":2.94,"exp":50,"src":"heuristic","tier":"standard","gwa":"Communicating with Supervisors, Peers, or Subordinates"},{"t":"Execute or manage banner, video, or other non-text link ad campaigns.","imp":2.89,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Making Decisions and Solving Problems"},{"t":"Assist in the evaluation or negotiation of contracts with vendors or online partners.","imp":2.85,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Guiding, Directing, and Motivating Subordinates"},{"t":"Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.","imp":2.85,"exp":64.9,"src":"aei","tier":"frontier","gwa":"Thinking Creatively","auto":0.4559,"aug":0.5441},{"t":"Assist in the development of online transaction or security policies.","imp":2.77,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Developing Objectives and Strategies"},{"t":"Execute and manage communications with digital journalists or bloggers.","imp":2.75,"exp":45,"src":"heuristic","tier":"frontier","gwa":"Making Decisions and Solving Problems"},{"t":"Resolve product availability problems in collaboration with customer service staff.","imp":2.69,"exp":45,"src":"heuristic","tier":"standard","gwa":"Communicating with People Outside the Organization"},{"t":"Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.","imp":2.33,"exp":50,"src":"heuristic","tier":"frontier","gwa":"Developing Objectives and Strategies"}],"adjacent":[{"code":"13-1161.00","slug":"market-research-analyst","title":"Market Research Analysts and Marketing Specialists","overlap":0.68,"months":11,"exposure":66.9,"strong":true},{"code":"11-2021.00","slug":"marketing-manager","title":"Marketing Managers","overlap":0.61,"months":14,"exposure":59.2,"strong":false},{"code":"15-1255.00","slug":"web-and-digital-interface-designers","title":"Web and Digital Interface 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